Future Friendly returns to independent ownership.

Our mission.

We started out wanting to create a studio we wanted to work for. To focus on the quality of life for the people that work here and the impact of the work we create.

We seek out thinkers and makers with diverse skills and backgrounds and let them loose to evolve our vision, the way we work and who we work for. This has led us to build and launch our own ventures, open studios in Sydney, London and Canberra and solve problems for millions of people.

Throughout these adventures, the one thing that has remained constant is our ability to change, reinvent ourselves and stay ahead of the curve.

Scaling our ambitions.

In 2023 we joined EY to combine our own skills for defining the future with EY’s scale to help us deliver it. With access to added skills and expertise we were able to scale our impact and deploy our design methodology across multiple teams working on complex problems.

As part of our time with EY we have delivered work we are immensely proud of. Such as supporting Bankwest to transform to a digital challenger with a world class app and web experience. And helping young Australians to quit vaping.

Our next chapter — independence with purpose.

In 2025 we returned to independent ownership to preserve the culture, methods, and momentum that define Future Friendly. Becoming independent again gives us the freedom to focus on what we do best – moving quickly, working closely with partners, and building products that create meaningful change.

With independence comes clarity. We now operate as our own studio, led by the original founding team, with a renewed commitment to our craft and our clients. We will continue to collaborate with EY where it makes sense, while being clear that our work, our team, and our direction are once again our own.